Bonus Graphic Design:
Optimised Logo Refresh
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Original Logo
Is there a Logo with transparent background file available?
Simplified, more modern and sleek look that is clearer to recognize on small screens and social media.
Designed for better visibility on small screens.
Over half of websites today view are on mobile devices.
Difficult to read in small format (smartphones)
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Better proportions in square shape for Social media profile Avatars
Blue colour is more true to the American Flag
Original "Blue"
Symbol is 'Favicon' friendly for browser tab
Not possible or illegible with current logo
"Full Company Name" format
for when needed
Text is "larger text" relative to original logo
"Refreshed Logo" be gracefully integrated into other brand assets over time (business cards etc) since main elements are very similar.